The biggest shopping center of Liguria is the “Budello” of Alassio, the ancient alley stretching across the whole town, parallel to the sea front, from Borgo Coscia to the Ciccione Promenade.

Along both sides of the stone pavement are the best shops of the Western Riviera with their latest ideas and fashions: from the most modern “griffe”, to the most precious antiques and traditional tastes: there is really everything, for all tastes and for all ages.

It is the shop window of Alassio, the gallery of opportunities and encounters like in the most modern shopping center where one perhaps goes not so much to buy as to see and to be seen.

And in Alassio the shopping tradition is connected with the “Budello” and with walking up and down it.